开米商场上海线下实体店是西安开米股份有限公司旗下线下实体商店，西安开米是一家成立于1997年的高科技环保化工企业，专注于开发和生产高科技环保型家庭日用洗涤品及个人护理产品。本次设计其在上海嘉定的线下实体店。

一、设计理念定位

以"从田间到餐桌"为叙事主线，通过木质肌理、稻穗造型、大地色系等元素，构建兼具文化传播与消费体验的空间。采用"自然质朴+现代简约"的混搭风格，墙面运用稻草漆与防油污珐琅板组合，地面选用600×600mm仿古青灰色地砖，缝隙控制在3mm以内。

二、功能分区规划

入口展示区

设置稻穗艺术装置背景墙，搭配嵌入式电子屏循环播放稻作文化视频，顶部采用3000K暖光射灯聚焦重点展品

产品陈列区

分设玻璃恒温展柜（湿度控制在65%±5%）与阶梯式木质展台，按米种品类划分单元，内置LED灯带突出米粒质感

体验互动区

配置石臼碾米体验装置及全息投影设备，墙面设计可触摸的"稻谷生长周期"科普浮雕

三、专项系统设计

照明系统

主通道采用4000K中性光轨道射灯（照度300lx），展柜内嵌5000K高显色灯带（Ra≥90），体验区设置可调色温情景灯具

视觉导视

运用阴刻稻谷图案的铜质标牌，主通道地面嵌入LED动态流向指示灯，收银台背景墙呈现"中国稻作带地图"

安全规范

防火分区采用A级防火石膏板隔断，所有电路管线穿镀锌钢管暗敷，应急照明覆盖率达100%

Kaimi Shopping Mall Shanghai offline physical store is a subsidiary of Xi'an Kaimi Co., Ltd. Kaimi is a high-tech and environmentally friendly chemical enterprise established in 1997, focusing on the development and production of high-tech and environmentally friendly household daily cleaning products and personal care products. This design is for its offline physical store in Jiading, Shanghai.

1、 Design concept positioning

Taking "from the fields to the dining table" as the narrative mainline, a space that combines cultural dissemination and consumer experience is constructed through elements such as wood texture, rice ear shape, and earth color scheme. Adopting a mixed style of "natural simplicity+modern simplicity", the walls are coated with a combination of straw paint and oil resistant enamel board, and the floor is made of 600 × 600mm antique green gray tiles with gaps controlled within 3mm.

2、 Functional zoning planning

Entrance display area

Set up a rice ear art installation background wall, paired with an embedded electronic screen to play rice culture videos in a loop, and use a 3000K warm light spotlight at the top to focus on key exhibits

Product display area

Separate glass constant temperature display cabinets (humidity controlled at 65% ± 5%) and stepped wooden exhibition booths, divided into units according to rice varieties, with built-in LED light strips to highlight the texture of rice grains

Experience interactive area

Configure a stone mortar rice milling experience device and holographic projection equipment, and design a touchable "rice growth cycle" science popularization relief on the wall

3、 Specialized system design

Lighting System

The main channel adopts 4000K neutral light track spotlights (illumination of 300lx), and the display cabinet is embedded with 5000K high color rendering light strips (Ra ≥ 90). The experience area is equipped with adjustable color temperature scene lighting fixtures

Visual guidance

Using copper signs with engraved rice patterns, embedding LED dynamic flow indicator lights on the ground of the main channel, and presenting the "China Rice Farming Belt Map" on the background wall of the cash register

Safety regulations

The fire compartment adopts A-level fireproof gypsum board partitions, and all circuit pipelines are concealed in galvanized steel pipes. The emergency lighting coverage rate reaches 100%

主案设计：洪鑫   

参与设计：余明明 付家言 

现场管理：潘维学

地点：上海市嘉定区

时间：2014年

Main design: Hong Xin

Participated in the design: Yu Mingming, Fu Jiayan

On site management: Pan Weixue

Location: Jiading District, Shanghai

Time: 2014