上海悟美装饰设计有限公司

保利什么来头不知道，据资料显示是国务院国有资产监督管理委员会管理的大型中央企业，反正是很有钱，开发很多楼盘。但对我印象最深的是对中国商业地产的贡献，—个很好的失败范例——台北风情街。他用巨资告诫投资商在投资商业地产时要注意什么。保利在这方面做的实在是让人敬佩，别人有钱没办法。

台北风情街是一个投资20亿，建筑外观和室内装修都非常时尚，现代的商业广场，政府配套的地下停车近2000个车位，地理位置很好，嘉定新城白银路边，西到阿克苏路，东到裕民路。发展前景应该是一片大好，但是现实是残酷的，事与愿违。今天，我为了再次为了验证我的观点而上下左右兜兜转转--现场场景与预想中的毫无差别，它死了，彻底死了。

两年前快开张时，我很期盼，因为它在我家楼下，我想以后购物超级便利。2016年，延迟一年的面纱，终于在它开业时解开了，我由希望变为失望，由高兴变为伤心。那是我就想--它可能死，也许会死，但不是百分百，一天一天的看下去，发现它离死已不远。

我当时想了几个问题：

一. 为什么搞“台北风情街”这个噱头？在嘉定新城有多少台湾人。你搞长宁区或长宁区与闵行区交汇区，无可厚非，那里是台湾人的汇聚点，增加台湾人和大陆的感情，让他们有家的感觉。你搞这里什么意思？难不成让台湾人搬到嘉定了？人家愿意吗？一厢情愿吧！

二. 为什么搞这样的建筑？狗屁设计师忽悠猪头业主。设计师想搞一个独特的艺术造型，另类的建筑，这种创意是可以理解，但你要考虑现实，考虑建筑本身的实际意义和作用。这样的建筑造型，如果在国外一定很好，在这里，这是上海，这是嘉定，你们想想现状好吗？如果做成博物馆，艺术馆也很完美，你做成商场绝对是失败之笔。

三、更没想到的是你对外不开店铺，占地面积如此之大竟两三个出入口，不知设计师如何想的，路人来来往往，请问你的设计目的是拒人之门外吗？商业地产的目的是什么？投资的钱要回报，如何回报，吸引人流，让商家生意火爆，让投资商赚钱。你的目的何在？就是不让进来，就是让大众看的，我很高大上，只让你只能远观不可亵玩也！

四、还有更夸张的是门口没广场，所有活动在内部，难道商家的活动是给商家自己看的吗？难不成自娱自乐，就是不让你们外人看。

五、配套的办公楼少的可怜，就裕民路边上大楷就八层左右，真真能外出租的更不知道有多少？外人不让进，自己办公楼又少，如何扩大人气？我都为你着急。

六、从开始设计到开业不搞超市。超市是最吸引人气的配套服务类型。老百姓的吃喝拉撒都要在那里买，你竟然不考虑，I服YOU。（两年后意思到了错误又增加了，但还是很失败，他竟然直接把门对外开，这是让人只买日用品，买完就走，对商场没有带任何人气，为什么不让客人在每年兜兜转转再进商场呢？）

七、他的招商更是失败中失败。也许是上层的指挥棒指导错误，招来的商家在品质上既不是高档次的又不是平民能消费的，请问你们到底为谁消费的？举个例子，一件衣服吧，我大楷兜兜基本是2000-4000元左右，也不是有名气的品牌，有钱人看不上，老百姓买不起。

八、再谈谈餐饮方面，你唯一的成功是星巴克，只有星巴克有人，其他是一塌糊涂。80%的台湾小吃来到上海的嘉定新城水土不服，全军覆没。说句实话星巴克的人气，人家不是沾你的光，是人家自己的品牌效应。

有机会继续吐槽……

On the Death of Taipei Style Street

I don't know the origin of Poly, but according to data, it is a large central enterprise managed by the State owned Assets Supervision and Administration Commission of the State Council. Anyway, it is very wealthy and has developed many real estate projects. But what impressed me the most was the contribution to China's commercial real estate, a great example of failure - Taipei Style Street. He warned investors with huge sums of money what to pay attention to when investing in commercial real estate. Poly's performance in this area is truly admirable, as others have no choice but to have money.

Taipei Style Street is an investment of 2 billion yuan, with a stylish exterior and interior decoration. It is a modern commercial square with nearly 2000 underground parking spaces supported by the government. The geographical location is very good, from Baiyin Road in Jiading New City to Aksu Road in the west and Yumin Road in the east. The development prospects should be promising, but the reality is cruel and contrary to expectations. Today, I wandered up, down, left, and right to verify my point again - the scene on site was no different from what I had imagined, it was dead, completely dead.

Two years ago, when it was about to open, I was looking forward to it because it was downstairs from my house. I think shopping will be super convenient in the future. In 2016, the veil that had been delayed for a year was finally lifted when it opened, and I went from hope to disappointment, from joy to sadness. That's what I thought - it could die, maybe die, but not 100%. Looking at it day by day, I realized that it's not far from death.

I thought about a few questions at that time:

1 Why is there a gimmick called "Taipei Style Street"? How many Taiwanese are there in Jiading New City.   What do you mean by doing this? Is it difficult for Taiwanese people to move to Jiading? Are they willing? Just wishful thinking!

II Why do we have such buildings? The bullshit designer is deceiving the owner of the pig's head. Designers want to create a unique artistic form and alternative architecture, which is understandable, but you need to consider reality, the practical significance and role of the building itself. This kind of architectural design would definitely be great if it were abroad. Here, this is Shanghai, this is Jiading. Can you think about the current situation? If you make it into a museum, the art museum is also perfect, but making it into a shopping mall is definitely a failure.

3、 What's even more unexpected is that you don't open a store to the outside world, occupying such a large area with two or three entrances and exits. I don't know what the designer thinks. The passersby come and go, is your design purpose to reject the door? What is the purpose of commercial real estate? The money invested needs to be returned, how to return it, attract traffic, make business booming, and enable investors to make money. What is your purpose? It's just not allowed to come in, it's just for the public to see. I'm very tall and upscale, only allowing you to watch from a distance and not be indecent to play with!

4、 What's even more exaggerated is that there is no square at the entrance, and all activities are inside. Are the activities of the merchants for themselves to see? It's difficult to entertain yourself, it's just not letting outsiders see it.

5、 The number of supporting office buildings is pitiful, and on the roadside of Yumin, there are only about eight floors of Dakai. How many can be rented out? How to expand popularity when outsiders are not allowed to enter and there are few office buildings? I am all anxious for you.

6、 From the beginning of the design to the opening without opening a supermarket. Supermarkets are the most popular type of supporting services. People have to buy food, drink, and salad there, but you don't even consider it. (Two years later, his mistake increased again, but it was still a failure. He opened the door directly to the outside, which made people only buy daily necessities and leave after buying, without bringing any popularity to the mall. Why not let customers walk around every year before entering the mall?)

7、 His investment promotion was a failure in failure. Perhaps it was a mistake in the guidance of the upper echelons that attracted merchants who were neither high-end nor affordable in terms of quality. May I ask who exactly are you consuming for? For example, for a piece of clothing, my regular budget is usually around 2000-4000 yuan, and it is not a well-known brand. Rich people do not like it, and ordinary people cannot afford it.

8、 Speaking of catering, your only success is Starbucks, only Starbucks has people, and everything else is a mess. 80% of Taiwanese snacks come to Jiading New City in Shanghai, where they are not accustomed to the local conditions and are completely destroyed. To be honest, the popularity of Starbucks is not in your favor, it's their own brand effect.

Have the opportunity to continue roast